Should My Aspiring Content Creator Friend Cease Exploiting Me for Content?

One Side: Beth

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her social media – it feels like a sudden shock.

My best friend of a decade, she, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to document everything all the time. When we eat out, her motto is, “The phone eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when strangers see her performing for the camera – I get secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but she is aspiring to become one. She creates vlogs about living in our city, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I prefer not to be involved. Sometimes I'm captured while I’m eating, or just accompanying her. I’ll see myself on her feed afterwards, and it pops up like a jumpscare: I might be no makeup on, an awkward face or photographed while eating. It’s uncomfortable.

She also anticipates that I will to film her at inopportune moments. Sometimes I’ll be talking to another person, or we're simply spending time in the street. I feel like our bond has turned into me serving as her unpaid videographer. She could easily hire someone if she wanted professional shots. When I brought up my unease about this arrangement, she dismissed it. I've been invited to a couple of industry functions, which were appreciated, but that doesn’t make up for all the energy I invest assisting her create material.

I’m grateful that she has helped me with my design career, but I resist our connection to become just a ledger of favours. I don’t feel she's insincere or inauthentic, but sometimes I feel that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “Alright, smile for the camera!” and film me laughing with someone. It’s so silly. I need her to recognize that our decade-long friendship still has limits. I enjoy spending time with her, but I also desire to enjoy it without being filmed, edited, or posted for an audience. I am not a prop for her Instagram.

The Defence: The Content Creator's View

I hope my friend to see that the content we produce together can get us a foot in the door.

I love creating videos. It's more than a pastime; it's integral to who I am. Producing content and documenting experiences online allows me to express myself and engage with people in novel forms.

I wouldn't label myself as a full influencer yet, but it’s smart to generate income from your interests. I admire people on TikTok who pull off that style of informal, self-made content creation.

Creating content is my version of engaging with life: noticing the nuances, sharing them with an viewership that values the art behind it. I never intend to make my friend uncomfortable. Taking her to professional gatherings was my method of offering access, giving her a opportunity to experience behind-the-scenes moments that could help her career in design too. That isn't blackmail, it’s just being pragmatic.

I’d still take her to these events even if she didn’t help me, but I desire her to see the benefits the work we create together can achieve: an opening. I understand not all people enjoys being filmed, but often spontaneity is what makes material genuine. Being recorded occasionally is part and parcel of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my personal filmmaker, but friends help each other in minor capacities. I thought filming a short video now and then would be enjoyable for her. Innovation thrives in partnership, and having my friend around makes projects energetic and enjoyable. I don't compel her to participate in anything, and I would never deliberately humiliate her. But filming together sometimes is part of how I document our shared experiences.

I cherish Beth’s friendship deeply and don’t want content creation to come between us. I’m willing to find middle ground: like asking before recording, and avoiding shots that might make her self-conscious.

This is not about power, it's regarding sharing my world while still respecting hers. Obviously content creation is not a replacement for real connection: it's merely part of how I live my life and I want her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Public Sentiment

Should Marielle stop filming herself and Beth when they are out together?

Nothing is more excruciating than having a friend film you. I understand that it's her passion, but I wouldn't ask friends come to my work. Maybe she can find influencer friends to create content with. Given the dark, looming future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys creating, that doesn't imply everyone around her is content. She needs to respect her friend's personal space.
Another reader, 26

Marielle might love producing videos and displaying her life publicly, but it isn't for everybody. It’s nice she has helped her friend professionally, but she must to listen to what her friend desires.
Emma, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your friendship. Create some real experiences, where genuine feelings are stored, not online archives. Even public figures who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she's on the job. Each appears confused as to where the line is. The solution is not found in trying to alter one another, but in each setting defined limits around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been over-exposing their bond?

Sarah Kidd
Sarah Kidd

Elara Vance is a tech journalist with over a decade of experience covering AI, cybersecurity, and emerging technologies across Europe.

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