The NFL has levied a substantial $250,000 fine on Cowboys proprietor Jones for an action he claims was an “unintentional” obscene gesture directed at fans during a Sunday’s game at the Jets’ stadium.
Viral video clips seemed to capture Jones flashing his middle finger at Jets fans, but Jones insists he was actually giving a thumbs-up to Dallas supporters present at the game as his team secured a 37-22 victory.
“That was unfortunate. That was kind of an interaction with Cowboys supporters out in front of us,” Jones explained during a radio appearance. “There was a large group of Dallas supporters—not New York fans, our fans. The whole venue was brimming with excitement for the Dallas team.”
Jones additionally emphasized that the gesture was entirely accidental, happening amid the elation following the team’s final touchdown. “I simply put up the wrong digit,” he remarked. “It was accidentally done. This is sincere. Should you call it unplanned, you can. However, it got resolved rapidly.”
This is not the initial instance an league proprietor has been fined for inappropriate behavior. Recent examples include:
Jones, who is known for his publicity flair, possesses an approximate wealth of $16 billion, making the penalty easily payable for the billionaire owner.
This event follows a controversial offseason for Jones, who encountered widespread backlash from the Cowboys fanbase after the team dealt key defensive player Micah Parsons to the Green Bay Packers.
Moreover, Jones was a central figure in a streaming series that examined his role in building the Dallas franchise into the globe’s highest-worth sports franchise, even with its recent title shortcomings.
The league’s decision to fine Jones underscores its continuing effort to uphold proper behavior among all franchise representatives, regardless of their position or financial standing.
Elara Vance is a tech journalist with over a decade of experience covering AI, cybersecurity, and emerging technologies across Europe.